What’s inside the workbook.

1. Assumptions Logs:
Navigate the maze of assumptions that often hinder product development. Learn how to identify and challenge these assumptions to ensure your innovations are rooted in genuine customer needs.

2. Crafting Interview Questions:
Master the art of formulating effective interview questions tailored to seven distinct customer categories. With real-world examples, discover how to elicit the most valuable insights from your interviews.

3. Finding Customers to Interview:
Uncover the secrets of locating the right customers for your NPD endeavors. From leveraging online platforms to traditional networking, this guide provides actionable strategies to build a diverse and representative interview pool.

4. Tools and Templates for Cold Reach Outs:
Equip yourself with practical tools and templates for reaching out to potential interviewees. Streamline your communication and maximize your chances of securing valuable interviews.

5. Organizing Data and Pulling Insights:
Transform raw data into actionable insights with a systematic approach to data organization. Learn how to distill key information from interviews and translate it into impactful decisions for your NPD strategy.